If you are using the Google Analytics plugin for Joomla, or some custom built system to track individual users behavior in Google Analytics, you may want to take your “virtual stalking” to a whole new level of creepiness. All you have to do is create advanced segments based on Custom Variable values found in your Custom
It Hertz when customers feel cheated!
It’s important to remember that “gray” sales practices, while possibly making you greater short-term profits, will hurt your brand if they are seen as manipulative or dishonest by your customers. Case in point, my recent experience with Hertz rental cars.
5 often missed Google AdWords strategies
Online advertising is a complex and fast changing world and Google AdWords is an incredibly robust tool. Here are five often missed strategies and recommendations for improving your AdWords campaigns
Joomla!1.5 Google Analytics Plugin w/ registered user tracking
I needed a Google Analytics plugin for Joomla!1.5 that would use the latest asynchronous code, play well with other plugins, and give me the ability to track the behavior of individuals who are logged into the site. Instead of trying to up my last FCGA plugin, I’ve decided to completely rewrite the FreshClicks’ Google Analytics plugin from
Drive traffic with QR Coded business cards
QR Code stands for “Quick Response” and are 2D codes that are readable by smart phones and other scanners. The cool thing about these QR Codes is you can transmit all kinds of data through them, like contact information, or your websites. Since they are still fairly new, and so many people have smart phones,
Search engines as bookmarks: An attribution problem
I needed a new pair of shoes. While on my lunch break I happened to be reading an article at www.fastcompany.com and an ad for a pair of Tom’s caught my eye. I clicked the link, liked what I saw, but my lunch break just ended so I couldn’t buy just yet. The next day, instead
Chris Anderson’s book FREE might just cost you
Your team has spent the last eighteen months cooking up the latest, greatest, video game to hit the market. Countless hours of effort and now the big payoff. You release the game for distribution and within hours it happens, pirated keys start showing up on Twitter. You cringe as you try to calculate how much
The messy art of website optimization
You may have remembered from one of my previous posts (How I increased subscribers by more than 300%) we redesigned a web form in order to improve the number of free-trial downloads. The concept was simple, if we make it easier for people to download and try our software it would increase our sales. The
How I increased email subscribers by more than 300%
In marketing a lot of time and effort goes into the philosophy and science of targeting the proper markets, understanding your customers needs, and crafting a campaign that demonstrates your product as the superior solution to their problem. What if there was something you could do that would increase the effectiveness of your marketing campaign
How file permissions can protect your site from hackers
I put together a lot of marketing strategies that revolve around a corporate website or microsite as a destination for visitors. A lot of effort goes into creating and executing these strategies. So you can probably imagine the anxiety I went through when one of the sites I manage was hacked. I was on the phone