I’ve release a new and improved version of this app! So stop reading this old article and check out it out, Google Analytics Joomla plugin v.2.0 It has long been rumored that Google was going to start ranking pages based on page load time. Think about it, if your page takes longer to load then
Winning Strategies for Growing Your Email Subscriber Database
This article was guest written by Joel Book One of the most valuable assets a company has is its database of email subscribers. Just ask highly successful large companies like Papa John’s, Scotts, and Hitachi Data Systems as well as hundreds of small and mid-sized companies like CardsDirect, Aptera Software, and Powell’s Books. Each of
4 ways to use analytics to improve your email campaigns
ExactTarget just published my article, 4 ways to use analytics to improve your email campaigns on their email marketing blog. I am excited because this is my first article as a guest blogger. Please go check it out and let me know what you think.. You can post a comment to their blog, this site
5 steps to creating believable online ad reports
Your online ads are working, but does anyone believe it? As a marketer you spend a great deal of time planning, executing, and monitoring the results of your online campaigns. You watch CTRs, CPCs, and Conversion rates. Then create monthly reports that are supposed to demonstrate the value these campaigns bring to your organization. Unless
Verizon's Google DROID: a real world review
When Verizon first announced they were releasing a Google Android phone I was hopeful that this would be the phone that would keep me from switching to AT&T (just so that I could get an iPhone). Well, as it turns out that is exactly what they delivered! I picked up my DROID the morning of
Automating your Facebook Page
Meeting your customers in the medium THEY are most comfortable with is a cornerstone of good eMarketing. Since Facebook is the largest social website on the internet you will inevitably decide that your products or services need a presence there. You’ll set up a Facebook Page and suddenly have this new medium that needs regular
Google Translate fails to deliver for eCommerce
When I was a kid I remember getting really exited about this amazing robot, The Omnibot 2000. It could supposedly do all kinds of amazing things. My eleven year old imaginination fantasized about a world where my Ominbot would fetch my drinks and do my chores…a brave new world indeed! ¬†I never did get an
Twitter: creating a corporate engagement policy
Plenty has already been said about Twitter and how it has changed social networks. One of the areas that is not talked about enough is the impact consumer engagement can have on your product lines. I am going to use Adobe Dreamweaver as a case study to demonstrate the various kinds of customer tweets and
Did you just break your Google Analytics Installation?
How to verify that Google Analytics is capturing data properly With 90+ standard reports, advanced segmentation, custom reporting, and plenty of other amazing enterprise features, I’m not breaking any new ground here by saying that Google Analytics is a great web analytics solution. It has always bothered me though, that without live tracking it can
MailChimp Review: Email Marketing Provider
MailChimp is a funny email marketing company. They have gone out of their way to make the language and the feel of their site relaxed, yet their documentation and features are thorough. There is something reassuring to me to see a company that has a rich offering, doesn’t take themselves too seriously, and has far