Google AdWords continues to introduce new tools and options to better target your market and their new “Interest Categories” feature is a welcomed addition. Instead of targeting websites or keywords that you think your target audience would be interested in, Interest Categories flip the process on its head and focus on the interests of
With the explosion in mobile and tablet usage, a website that works well on any devices isn’t a “nice to have” its a “must have.” However, you must have the proper strategy if you hope to make the most out of your visitors’ experience on your website. In the past website attempted to address mobile
The short answer is “no”! The SEM industry is buzzing with the eBay Research Lab’s recent study (Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment) which calls into question the effectiveness of paid search. I’ve read a few of the articles about the study and most focus on the doom-and-gloom and don’t
It can be difficult to explain the benefits of Social Marketing on networks like Facebook, Twitter, or Google+ to upper management. Not only are you using unfamiliar terms like “Retweets”, “Hashtags”, and “social reach”, you’re talking about websites they typically use to share pictures with out-of-town family. One effective way I’ve found is the caveman
If you are using the Google Analytics plugin for Joomla, or some custom built system to track individual users behavior in Google Analytics, you may want to take your “virtual stalking” to a whole new level of creepiness. All you have to do is create advanced segments based on Custom Variable values found in your Custom
It’s important to remember that “gray” sales practices, while possibly making you greater short-term profits, will hurt your brand if they are seen as manipulative or dishonest by your customers. Case in point, my recent experience with Hertz rental cars.
Online advertising is a complex and fast changing world and Google AdWords is an incredibly robust tool. Here are five often missed strategies and recommendations for improving your AdWords campaigns
I needed a Google Analytics plugin for Joomla!1.5 that would use the latest asynchronous code, play well with other plugins, and give me the ability to track the behavior of individuals who are logged into the site. Instead of trying to up my last FCGA plugin, I’ve decided to completely rewrite the FreshClicks’ Google Analytics plugin from