Your online ads are working, but does anyone believe it? As a marketer you spend a great deal of time planning, executing, and monitoring the results of your online campaigns. You watch CTRs, CPCs, and Conversion rates. Then create monthly reports that are supposed to demonstrate the value these campaigns bring to your organization. Unless
Google AdWords Pay-Per-Action Program
Google has introduced a new beta program for their AdWords customers. Pay-per-action ads are part of a new pricing model that allows advertisers to pay only when specific actions that they define are completed by a user on their site. Rather than paying for clicks or impressions, advertisers can choose to pay when a user