After evaluating our company’s current Mass Email application I quickly determined that it could not meet the requirements of a modern email marketing program. Since email marketing is going to play a major role in reaching the company’s sales and marketing objectives it was easy to see that we were going to need to replace the old system.
Over the last 2 months I have been the lead on our Email Marketing Modernization project.
The objectives of the project are:
- Replace the current in house solution with a Email Service Provide
- Synchronize the corporate databases with the ESP through an API
- Create “closed-loop” email campaign programs and a complete email campaign process.
My goal here is to structure my findings in a way that will allow you to follow along and use these steps in your company’s own email marketing modernization project.
Good luck and let me know your thoughts