Email Marketing Modernization Project

After evaluating our company’s current Mass Email application I quickly determined that it could not meet the requirements of a modern email marketing program. Since email marketing is going to play a major role in reaching the company’s sales and marketing objectives it was easy to see that we were going to need to replace the old system.

Over the last 2 months I have been the lead on our Email Marketing Modernization project.

The objectives of the project are:

  • Replace the current in house solution with a Email Service Provide
  • Synchronize the corporate databases with the ESP through an API
  • Create “closed-loop” email campaign programs and a complete email campaign process.

My goal here is to structure my findings in a way that will allow you to follow along and use these steps in your company’s own email marketing modernization project.

Part 1: Email Service Provider Round-UP

Good luck and let me know your thoughts