I needed a new pair of shoes. While on my lunch break I happened to be reading an article at www.fastcompany.com and an ad for a pair of Tom’s caught my eye. I clicked the link, liked what I saw, but my lunch break just ended so I couldn’t buy just yet. The next day, instead
Getting Started with Web Analytics
The decision to start measuring your website’s traffic can occur for many reasons. You may be the owner of a small business, or you may be a seasoned marketer who is just now getting into eMarketing (does anyone like that still exist?). Either way, you know that your web site’s statistics contain valuable information, but
Website Performance by Language
How well does your website perform based on the visitor’s language preferences? Is there a large portion of your traffic that is not being well served because of a language barrier? Do you have multiple language support on your website and want to know if it is effective? Web analytics can answer all of those