I manage a site with lots of keyword specific content (+700 pages) that happens to be displayed using AJAX (Specifically JSON and JavaScript.) This was the preferred method because the client wanted to encourage visitors to be able to quickly browse through the content without having to wait for the browser to refresh. We understood
Does eBay’s AdWord study spell doom for paid search?
The short answer is “no”! The SEM industry is buzzing with the eBay Research Lab’s recent study (Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment) which calls into question the effectiveness of paid search. I’ve read a few of the articles about the study and most focus on the doom-and-gloom and don’t
5 often missed Google AdWords strategies
Online advertising is a complex and fast changing world and Google AdWords is an incredibly robust tool. Here are five often missed strategies and recommendations for improving your AdWords campaigns
Twitter: creating a corporate engagement policy
Plenty has already been said about Twitter and how it has changed social networks. One of the areas that is not talked about enough is the impact consumer engagement can have on your product lines. I am going to use Adobe Dreamweaver as a case study to demonstrate the various kinds of customer tweets and