Smaller images mean faster web experiences for your visitors. Google likes this and will typically reward you with an improvement in your search engine rankings. Tired of seeing “serve images in next generation format” on my Google pagespeed insights results, I decided to tackle this issue. WordPress plugins try to do too much All of
FFF Enterprises
With more than one billion dollars in annual sales, FFF is the nation’s largest and most trusted distributor of critical-care biopharmaceuticals, plasma products and vaccines. FFF needed FreshClicks help updating their eCommerce and ERP integration to keep their “Helping Healthcare Care,” promise to the largest and most influential GPOs, specialty pharmacy and hospitals. Custom ERP
VentureDrones
At the cutting edge of Ariel photography the team at VentureDrones wanted a web presence that would push their medium and highlight the beauty of drone videography. Advancements in technology have made the ability for VentureDrones to film and shoot photos without the typical limitations and costs associated with aerial photography. New video formats (with
Roadtrip and Travel
Capturing the wonder and adventure of travel in a mobile experience was a primary goal of the new travel bloggers site at Roadtripandtravel.com. FreshClicks designed and implemented an experience that displays large, beautiful images that send just the right size image to the device. Having images that completely fill the screen, yet still load quickly
JW Basketball
Jason Wright is recognized as one of the finest basketball trainers in the United States. He brings discipline, creativity, and dedication to student athletes. His students are some of the most fundamentally sound AAU, high school, collegiate, and professional basketball players in the world. For four years, FreshClicks has provided design, branding, and marketing support
AdWords: Target your audience without keywords
Google AdWords continues to introduce new tools and options to better target your market and their new “Interest Categories” feature is a welcomed addition. Instead of targeting websites or keywords that you think your target audience would be interested in, Interest Categories flip the process on its head and focus on the interests of
Are HashBangs bad for AdWords?
I manage a site with lots of keyword specific content (+700 pages) that happens to be displayed using AJAX (Specifically JSON and JavaScript.) This was the preferred method because the client wanted to encourage visitors to be able to quickly browse through the content without having to wait for the browser to refresh. We understood
Introduction to responsive websites
With the explosion in mobile and tablet usage, a website that works well on any devices isn’t a “nice to have” its a “must have.” However, you must have the proper strategy if you hope to make the most out of your visitors’ experience on your website. In the past website attempted to address mobile
Does eBay’s AdWord study spell doom for paid search?
The short answer is “no”! The SEM industry is buzzing with the eBay Research Lab’s recent study (Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment) which calls into question the effectiveness of paid search. I’ve read a few of the articles about the study and most focus on the doom-and-gloom and don’t