Criteria for evaluating the ESPs. Now that we have our ESP selected we need to create a way to fairly evaluate the ESPs against one another. We have chosen five areas of Email Marketing to evaluate: Features: Which features are critical to your marketing team will vary from the list we have here but many

Choosing which Email Service Providers to Evaluate When looking for an Email Service Provider it is important for your organization to develop criteria to identify ESP worth evaluating. This will help your organization create a “short list” of Service Providers who match your company’s needs. Email Send Volume Almost every ESP bases their pricing on