It can be difficult to explain the benefits of Social Marketing on networks like Facebook, Twitter, or Google+ to upper management. Not only are you using unfamiliar terms like “Retweets”, “Hashtags”, and “social reach”, you’re talking about websites they typically use to share pictures with out-of-town family. One effective way I’ve found is the caveman
Automating your Facebook Page
Meeting your customers in the medium THEY are most comfortable with is a cornerstone of good eMarketing. Since Facebook is the largest social website on the internet you will inevitably decide that your products or services need a presence there. You’ll set up a Facebook Page and suddenly have this new medium that needs regular
Twitter: creating a corporate engagement policy
Plenty has already been said about Twitter and how it has changed social networks. One of the areas that is not talked about enough is the impact consumer engagement can have on your product lines. I am going to use Adobe Dreamweaver as a case study to demonstrate the various kinds of customer tweets and
Who can fix Twitter?
…or is Twitter really broken? I am fairly¬†new to Twitter, but¬† I am not new to marketing. I have been posting regularly, trying to add value and trying to contribute to the community. When people started following me, I was honored. I would carefully examine their Bio, their latest tweets and links to see if
MediaOnTwitter: New media wiki service for Twitter
I came across a new Wiki service called MediaOnTwitter which is trying to build the “ultimate Twitter resource”. It is meant as a resource that lists media outlets, journalists, and bloggers from around the world. You would use the service in two ways: Finding reporters, journalists, and bloggers on Twitter worth following Contacting them through
Auto-posts your WordPress or Typepad blog on Twitter
Why should you post link notices to your Twitter account? Everybody has different reasons for starting a blog site (personal, corporate, or industry related), but they all have one thing in common – they want to increase their readership. One way to do so is to give your readers different ways to discover your blog