Your online ads are working, but does anyone believe it? As a marketer you spend a great deal of time planning, executing, and monitoring the results of your online campaigns. You watch CTRs, CPCs, and Conversion rates. Then create monthly reports that are supposed to demonstrate the value these campaigns bring to your organization. Unless
Verizon's Google DROID: a real world review
When Verizon first announced they were releasing a Google Android phone I was hopeful that this would be the phone that would keep me from switching to AT&T (just so that I could get an iPhone). Well, as it turns out that is exactly what they delivered! I picked up my DROID the morning of
Automating your Facebook Page
Meeting your customers in the medium THEY are most comfortable with is a cornerstone of good eMarketing. Since Facebook is the largest social website on the internet you will inevitably decide that your products or services need a presence there. You’ll set up a Facebook Page and suddenly have this new medium that needs regular
Google Translate fails to deliver for eCommerce
When I was a kid I remember getting really exited about this amazing robot, The Omnibot 2000. It could supposedly do all kinds of amazing things. My eleven year old imaginination fantasized about a world where my Ominbot would fetch my drinks and do my chores…a brave new world indeed! ¬†I never did get an
Twitter: creating a corporate engagement policy
Plenty has already been said about Twitter and how it has changed social networks. One of the areas that is not talked about enough is the impact consumer engagement can have on your product lines. I am going to use Adobe Dreamweaver as a case study to demonstrate the various kinds of customer tweets and
Did you just break your Google Analytics Installation?
How to verify that Google Analytics is capturing data properly With 90+ standard reports, advanced segmentation, custom reporting, and plenty of other amazing enterprise features, I’m not breaking any new ground here by saying that Google Analytics is a great web analytics solution. It has always bothered me though, that without live tracking it can
MailChimp Review: Email Marketing Provider
MailChimp is a funny email marketing company. They have gone out of their way to make the language and the feel of their site relaxed, yet their documentation and features are thorough. There is something reassuring to me to see a company that has a rich offering, doesn’t take themselves too seriously, and has far
Mosso – How to fix comment IP addresses in WordPress 2.7
I enjoy using Mosso servers to host my marketing blog and many other client sites. I started using their “hosting cloud” technology shortly after they launched and with only a few hiccups in the beginning, they have performed amazingly well.¬† Since Mosso is on a cluster (Cloud server) I do occasionally run into problems. One
Which companies are visiting your website?
If you have a website, you are more than likely quite interested in who is visiting that site. If you have a sales team, they are probably even more interested in which companies are visiting. It can help determine a prospects level of interest, whether they have responded to marketing collateral, and which products or
Who can fix Twitter?
…or is Twitter really broken? I am fairly¬†new to Twitter, but¬† I am not new to marketing. I have been posting regularly, trying to add value and trying to contribute to the community. When people started following me, I was honored. I would carefully examine their Bio, their latest tweets and links to see if