It Hertz when customers feel cheated!
It’s important to remember that “gray” sales practices, while possibly making you greater short-term profits, will hurt your brand if they are seen as manipulative or dishonest by your customers. Case in point, my recent experience with Hertz rental cars.
Drive traffic with QR Coded business cards
QR Code stands for “Quick Response” and are 2D codes that are readable by smart phones and other scanners. The cool thing about these QR Codes is you can transmit all kinds of data through them, like contact information, or your websites. Since they are still fairly new, and so many people have smart phones,
Chris Anderson’s book FREE might just cost you
Your team has spent the last eighteen months cooking up the latest, greatest, video game to hit the market. Countless hours of effort and now the big payoff. You release the game for distribution and within hours it happens, pirated keys start showing up on Twitter. You cringe as you try to calculate how much
How I increased email subscribers by more than 300%
In marketing a lot of time and effort goes into the philosophy and science of targeting the proper markets, understanding your customers needs, and crafting a campaign that demonstrates your product as the superior solution to their problem. What if there was something you could do that would increase the effectiveness of your marketing campaign
How file permissions can protect your site from hackers
I put together a lot of marketing strategies that revolve around a corporate website or microsite as a destination for visitors. A lot of effort goes into creating and executing these strategies. So you can probably imagine the anxiety I went through when one of the sites I manage was hacked. I was on the phone
Verizon's Google DROID: a real world review
When Verizon first announced they were releasing a Google Android phone I was hopeful that this would be the phone that would keep me from switching to AT&T (just so that I could get an iPhone). Well, as it turns out that is exactly what they delivered! I picked up my DROID the morning of
Google Translate fails to deliver for eCommerce
When I was a kid I remember getting really exited about this amazing robot, The Omnibot 2000. It could supposedly do all kinds of amazing things. My eleven year old imaginination fantasized about a world where my Ominbot would fetch my drinks and do my chores…a brave new world indeed! ¬†I never did get an
Barack Obama uses Google Analytics
As someone who is intrinsically interested in pulling back the curtain and seeing what’s going on behind the scene, I was somewhat surprised by what I found while looking through the source code of the president elect’s web site www.barackobama.com. It seems that his campaign is making great use of Google Analytics and Google Web
Top 5 ways to Drive Traffic to your website
Everyone wants to increase traffic to their website. They have heard a lot of the marketing buzz words, SEO, adwords, RSS, social media, blogs, et cetera but have no way of determining which will have the greatest impact on increasing website traffic. So it is no surprise that I am often asked, “What are the