Google AdWords continues to introduce new tools and options to better target your market and their new “Interest Categories” feature is a welcomed addition. Instead of targeting websites or keywords that you think your target audience would be interested in, Interest Categories flip the process on its head and focus on the interests of
Are HashBangs bad for AdWords?
I manage a site with lots of keyword specific content (+700 pages) that happens to be displayed using AJAX (Specifically JSON and JavaScript.) This was the preferred method because the client wanted to encourage visitors to be able to quickly browse through the content without having to wait for the browser to refresh. We understood
Does eBay’s AdWord study spell doom for paid search?
The short answer is “no”! The SEM industry is buzzing with the eBay Research Lab’s recent study (Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment) which calls into question the effectiveness of paid search. I’ve read a few of the articles about the study and most focus on the doom-and-gloom and don’t
5 often missed Google AdWords strategies
Online advertising is a complex and fast changing world and Google AdWords is an incredibly robust tool. Here are five often missed strategies and recommendations for improving your AdWords campaigns
Google Adwords Quality Score
I watch our company’s current Adwords account very closely and yesterday I was surprised to see that all of our campaigns had stopped running. Drilling down into the ad groups, each of the keywords were “inactive” for search. Our maximum CPC is usually set to $.40 per click, but Adwords was recommending that we increase