Choosing which Email Service Providers to Evaluate When looking for an Email Service Provider it is important for your organization to develop criteria to identify ESP worth evaluating. This will help your organization create a “short list” of Service Providers who match your company’s needs. Email Send Volume Almost every ESP bases their pricing on
Email Marketing Modernization Project
After evaluating our company’s current Mass Email application I quickly determined that it could not meet the requirements of a modern email marketing program. Since email marketing is going to play a major role in reaching the company’s sales and marketing objectives it was easy to see that we were going to need to replace
How-to Prevent Email Spoofing
I had a call from a client today. She was concerned because she had received a large volume of bounced spam email that was supposedly sent by her. Her fear was that someone had hacked her server and was now ruining her domains reputation by spamming. I explained that her server was fine but someone