Smaller images mean faster web experiences for your visitors. Google likes this and will typically reward you with an improvement in your search engine rankings. Tired of seeing “serve images in next generation format” on my Google pagespeed insights results, I decided to tackle this issue. WordPress plugins try to do too much All of
AdWords: Target your audience without keywords
Google AdWords continues to introduce new tools and options to better target your market and their new “Interest Categories” feature is a welcomed addition. Instead of targeting websites or keywords that you think your target audience would be interested in, Interest Categories flip the process on its head and focus on the interests of
Are HashBangs bad for AdWords?
I manage a site with lots of keyword specific content (+700 pages) that happens to be displayed using AJAX (Specifically JSON and JavaScript.) This was the preferred method because the client wanted to encourage visitors to be able to quickly browse through the content without having to wait for the browser to refresh. We understood
Introduction to responsive websites
With the explosion in mobile and tablet usage, a website that works well on any devices isn’t a “nice to have” its a “must have.” However, you must have the proper strategy if you hope to make the most out of your visitors’ experience on your website. In the past website attempted to address mobile
Does eBay’s AdWord study spell doom for paid search?
The short answer is “no”! The SEM industry is buzzing with the eBay Research Lab’s recent study (Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment) which calls into question the effectiveness of paid search. I’ve read a few of the articles about the study and most focus on the doom-and-gloom and don’t
Explaining social marketing to a caveman
It can be difficult to explain the benefits of Social Marketing on networks like Facebook, Twitter, or Google+ to upper management. Not only are you using unfamiliar terms like “Retweets”, “Hashtags”, and “social reach”, you’re talking about websites they typically use to share pictures with out-of-town family. One effective way I’ve found is the caveman
Google Analytics: virtual stalking with custom variables reports
If you are using the Google Analytics plugin for Joomla, or some custom built system to track individual users behavior in Google Analytics, you may want to take your “virtual stalking” to a whole new level of creepiness. All you have to do is create advanced segments based on Custom Variable values found in your Custom
It Hertz when customers feel cheated!
It’s important to remember that “gray” sales practices, while possibly making you greater short-term profits, will hurt your brand if they are seen as manipulative or dishonest by your customers. Case in point, my recent experience with Hertz rental cars.
5 often missed Google AdWords strategies
Online advertising is a complex and fast changing world and Google AdWords is an incredibly robust tool. Here are five often missed strategies and recommendations for improving your AdWords campaigns