When it comes to tracking your marketing efforts it is important to consider the number of ways prospects will come into contact with your marketing collateral. The idea (sometimes known as multi-touch marketing) is that most of your prospects will not convert the first time they come into contact with your products/service, but are likely
Google Adwords Quality Score
I watch our company’s current Adwords account very closely and yesterday I was surprised to see that all of our campaigns had stopped running. Drilling down into the ad groups, each of the keywords were “inactive” for search. Our maximum CPC is usually set to $.40 per click, but Adwords was recommending that we increase
Part 1: Email Service Provider Round-UP
Choosing which Email Service Providers to Evaluate When looking for an Email Service Provider it is important for your organization to develop criteria to identify ESP worth evaluating. This will help your organization create a “short list” of Service Providers who match your company’s needs. Email Send Volume Almost every ESP bases their pricing on
Email Marketing Modernization Project
After evaluating our company’s current Mass Email application I quickly determined that it could not meet the requirements of a modern email marketing program. Since email marketing is going to play a major role in reaching the company’s sales and marketing objectives it was easy to see that we were going to need to replace
How-to Prevent Email Spoofing
I had a call from a client today. She was concerned because she had received a large volume of bounced spam email that was supposedly sent by her. Her fear was that someone had hacked her server and was now ruining her domains reputation by spamming. I explained that her server was fine but someone
Tracking Corporate Activity with Google Analytics
Many companies find it difficult to measure the interest level of a prospect, create an opportunity or determine their marketing effectiveness. A corporate website is a great resource for gathering this information but only if you can convenience a visitor to self-identify by having them fill out a form or calling a sales number. Using
Google AdWords Pay-Per-Action Program
Google has introduced a new beta program for their AdWords customers. Pay-per-action ads are part of a new pricing model that allows advertisers to pay only when specific actions that they define are completed by a user on their site. Rather than paying for clicks or impressions, advertisers can choose to pay when a user
Top 5 ways to Drive Traffic to your website
Everyone wants to increase traffic to their website. They have heard a lot of the marketing buzz words, SEO, adwords, RSS, social media, blogs, et cetera but have no way of determining which will have the greatest impact on increasing website traffic. So it is no surprise that I am often asked, “What are the