Google Adwords Quality Score

I watch our company’s current Adwords account very closely and yesterday I was surprised to see that all of our campaigns had stopped running. Drilling down into the ad groups, each of the keywords were “inactive” for search. Our maximum CPC is usually set to $.40 per click, but Adwords was recommending that we increase

Part 1: Email Service Provider Round-UP

Choosing which Email Service Providers to Evaluate When looking for an Email Service Provider it is important for your organization to develop criteria to identify ESP worth evaluating. This will help your organization create a “short list” of Service Providers who match your company’s needs. Email Send Volume Almost every ESP bases their pricing on

How-to Prevent Email Spoofing

I had a call from a client today. She was concerned because she had received a large volume of bounced spam email that was supposedly sent by her. Her fear was that someone had hacked her server and was now ruining her domains reputation by spamming. I explained that her server was fine but someone