Having images that completely fill the screen, yet still load quickly is huge at drawing our readers deeper into our stories. The faster load times also had a great boost to our SEO rankings too!
Site speed is one of the signals Google looks for when determining page rank.
– Matt Cutts, Head of Google’s Webspam team
Built on WordPress
FreshClicks utilized the WordPress Engine to take advantage of the simple editor and media handling capabilities so that non-technical writers could spend their time writing great articles and not worrying about how to write code.
Since image sizing by device was an important key to the success of this site, FreshClicks implemented a custom function to utilize the built-in capabilities of the the latest WordPress release.
Designing with a “mobile first” mind-set allowed us to create a rock-solid user experience that scales well on mobile, tablets, and desktop devices.
With the need for speed and ability to handle lots of concurrent visitors, FreshClicks recommended an NGINX server with Varnish to boost performance by more than 50%.