MailChimp is a funny email marketing company. They have gone out of their way to make the language and the feel of their site relaxed, yet their documentation and features are thorough. There is something reassuring to me to see a company that has a rich offering, doesn’t take themselves too seriously, and has far
Mosso – How to fix comment IP addresses in WordPress 2.7
I enjoy using Mosso servers to host my marketing blog and many other client sites. I started using their “hosting cloud” technology shortly after they launched and with only a few hiccups in the beginning, they have performed amazingly well.¬† Since Mosso is on a cluster (Cloud server) I do occasionally run into problems. One
Which companies are visiting your website?
If you have a website, you are more than likely quite interested in who is visiting that site. If you have a sales team, they are probably even more interested in which companies are visiting. It can help determine a prospects level of interest, whether they have responded to marketing collateral, and which products or
Who can fix Twitter?
…or is Twitter really broken? I am fairly¬†new to Twitter, but¬† I am not new to marketing. I have been posting regularly, trying to add value and trying to contribute to the community. When people started following me, I was honored. I would carefully examine their Bio, their latest tweets and links to see if
Barack Obama uses Google Analytics
As someone who is intrinsically interested in pulling back the curtain and seeing what’s going on behind the scene, I was somewhat surprised by what I found while looking through the source code of the president elect’s web site www.barackobama.com. It seems that his campaign is making great use of Google Analytics and Google Web
MediaOnTwitter: New media wiki service for Twitter
I came across a new Wiki service called MediaOnTwitter which is trying to build the “ultimate Twitter resource”. It is meant as a resource that lists media outlets, journalists, and bloggers from around the world. You would use the service in two ways: Finding reporters, journalists, and bloggers on Twitter worth following Contacting them through
Auto-posts your WordPress or Typepad blog on Twitter
Why should you post link notices to your Twitter account? Everybody has different reasons for starting a blog site (personal, corporate, or industry related), but they all have one thing in common – they want to increase their readership. One way to do so is to give your readers different ways to discover your blog
Getting Started with Web Analytics
The decision to start measuring your website’s traffic can occur for many reasons. You may be the owner of a small business, or you may be a seasoned marketer who is just now getting into eMarketing (does anyone like that still exist?). Either way, you know that your web site’s statistics contain valuable information, but
Mix n' Match Analytics Campaign Tracking
How to use both Google Analytics’ built in campaign tracking and your own custom campaign tracking variables. If your campaign links already contains tracking variables you can map these variables to Google Analytics by modifying the Google tracking code. This works great unless some of your campaigns contain Google Analytics tracking variables and other campaigns
ExactTarget Review: Email Service Provider
My fifth and final review in the Email Service Provider Round-up was ExactTarget. ExactTarget was named a “Market Leader” by the Jupiter report for Top ESP 4th quarter 2007 and they hold mind share within the Email Service Provider industry.